Corporate marketers know the importance of digital marketing, and while thinking of digital marketing, Search Engine Optimization (SEO) stands as the backbone of any online marketing activities. There are many strategies and smart methods through which one can rank your website or web pages as high as possible on the search engine result pages (SERPs).
However, Google and other leading search engines like Bing, Yahoo, etc., frequently change their framework and search algorithms, which make it so challenging for the SEO specialists to devise their most winning strategy. Moreover, there is no one-size-fits-all approach too in SEO. What we identify as a smart approach to SEO today may not be ideal for the next algorithmic updates of the search engines.
In such a scenario, one should focus on improving their overall search visibility online to perform well in search engine performance too. There are a lot of strategies marketers use to win more valuable signals to one’s website assets. When it comes to search visibility, one should understand the bigger picture of search methods and trends, and plan on properly by mapping more traffic to your web pages.
One major problem with SEO for the new-age marketers is that they don’t fully understand the changing concepts of SEO and fail to implement it properly for optimum benefits. On the other hand, in many businesses, it is the business owners who take control of online promotional activities, and they are unable to meet the ongoing needs and focus fully on it. For a beginner, it is essential to understand what SEO is and how it needs to be done effectively.
Understanding SEO aspects
SEO is primarily split into two broader categories as On-Page and Off-Page SEO.
- On-Page refers to all activities you do on the website to increase the ranking of your pages on search engine results. This includes but not limited to the creation of page titles, header tags, Meta tags, internal linking structure, alt texts, descriptions, etc.
- Off-Page refers to all activities of your web pages to help increase your SERP ranking. The activities to do are countless, but the major ones include social networking, blog marketing, article submission, forums, etc.
Page rank is referred to as a number between 0 to 10. It indicates the importance and relevance of a particular website as per the analysis of Google. Higher ranking naturally means more exposure and visibility. However, it is not a lifetime position to be on top in the ranking, but it’s a never-ending sequence where one element connects to another and so on as a chain.
When on-page is more of a web developer’s or designer’s responsibility to create SEO friendly websites, off page largely comes to the business marketers who use online strategies for website promotions. In an effort to help those marketers struggling to find online marketing success, in this article, we will try to go deeper into the most updated off-page SEO strategies to try out.
15 expert off-page SEO strategies
1. Leveraging social networking
Social networking is inevitable now in digital marketing. They call it online business reputation management. For any marketer, getting involved and interactive in the social media platforms is now the fundamental step. Presence on top social networking sites like Facebook, Twitter, LinkedIn, Google+, etc. are essential for any random business, and there are more like Instagram and Pinterest, etc. for one to choose based on the nature of their business.
2. Optimization of mobile site
Many tend to downplay the importance of mobile optimization; however, it is one among simple digital marketing tips now. One should know that with every single second delay in loading, there can be a straight 7% reduction in your SERP results. As the majority of the users now access websites on the go on their portable smartphones and other gadgets, mobile optimization is essential.
3. Blog posting
Blogging is a sure-shot way to promote your business online. Maintain a blog along with your website which will help to bring in more traffic. It is essential to keep the blog up to date with posts related to the latest developments in your niche area. Maintaining blog will help the search engine crawlers to reach to your website and help you rank higher on search engine result pages.
4. Search engine submission
Many miss it out as it is not necessary now. Even though search engines may find you out through their own mechanisms, it may take a while to do it. To speed up everything and get the path clear, it is advisable that you submit your website to the top search engines like Google, Bing, Yahoo, etc. by properly tagging it.
5. Forum marketing
Similar to blogs, being active on online forums will also help build a niche online and keep yourself involved with the community. Interact, answer to the questions, reply to the threads, and also give expert advice, etc. This will help enhance your reputation, and you also get a chance to lead the followers to your website to gather more information. On the other hand, it will help the crawlers also to land on your web pages.
6. Link Baiting
In link baiting, we place the link of a website as a reference of the source from where we have taken and published content on another page or blog. This will ultimately let the readers reach to the source page if they want to get more information.
7. Community groups
Engaging your social community is critical if you are trying to make your content viral. Marketers should keep on trying for value addition to the followers to keep them loyal and also prompt them to share your content. We may see that the links we get from social media usually no follow, but it doesn’t mean that these don’t have any value. This is also a form of off-page SEO with link building.
8. Directory submission
Similar to search engine submission, many downplay the need for directory submission also thinking it’s dead. However, it makes it much easier for users and search engines to find you based on how effectively you choose the category and subcategories for submission. There are many directories, but for optimum efficiency, you may better submit your website to niche directories.
9. Social bookmarking
This is a sure-shot way for off-page promotion of your website. Submit the latest pages and blogs to the leading bookmarking sites, i.e., Digg, StumbleUpon, Reddit, Delicious, etc. Search engines used to follow these pages closely as the contents are updated frequently, and being present on these pages will also let your pages too crawled frequently and updated.
10. Article submission
If you have expertise is creating informative articles, then you can submit those to the popular article submission directories like Ezine, Now Public, Go Articles, etc. It will help drive in more traffic to your web pages when you can get only limited links to your page from other sites.
11. Photo sharing
If you use images or graphics more for your business promotion, then along with updating images on your site, you can instantly share them also with the major photo sharing sites like Picasa, Flickr, Photo Bucket, etc. You can take your images to more people through these platforms and get those who are interested linked to your site.
12. Video marketing
Similar to photo sharing, you can also use short videos to promote your products and services online. Most of the leading businesses have their own video channels on YouTube or Vimeo, etc., which will let people find you more easily.
13. Getting more business reviews
You can start by writing reviews about other businesses as your vendors or suppliers etc. and ask for this favor in return. You can also request your friends and clients to review your business on Google and also other business review sites like Shvoong, Kaboodle, RateitAll, Style feeder to build a reputation.
14. Press releases
PR submission is another reliable way of doing off-page SEO. There are many PR websites like the Open PR, 1888pressrelease, PR Leap, where you can publish your PR content and get it published.
Answer questions online
To reiterate your subject matter expertise in your niche field/industry, it is essential to reach to people and answer their queries. You can actively participate in Quora or Yahoo Answers by answering specific questions related to your industry. Along with sharing information to people from your target group, it also helps you to provide links to your website also on the answers to increase traffic to your site.
Hope the above 15 tips helped you to gain a better insight into off-page promotions. However, one thing to remember is that off-page optimization is not a one-time process, but needed to be done continuously for the desired effect. Your competitors are also doing the same as of you or even better. So, marketers need to active and diligent in order to understand the current status of your website and also do an audit to identify which all areas you need improvement.
Many of the times, it may not be easy for a business administrator to take up all aspects of SEO. So, it is ideal to outsource the off-page optimization tasks to a skilled and professional consultant. In doing so, ensure that you explore various options and identify the best possible professional consultant for your off-page SEO promotions.
Barrack Diego is a freelance content writer. He has written many good and informative articles on different categories such as Business, SEO and Web Design. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues. To know more about web design you can visit the best SaaS companies.
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